Heineken Tocayos 2026

About

Heineken’s campaign, Tocayos, examines the current landscape for independent bars struggling against the expansion of corporate franchises. Through a mix of documentary-style footage and live-action sequences, the project contrasts the character of family-run venues with the presence of larger chain establishments in urban settings. The film, produced by Antiestático with creative input from Le Pub, incorporates interviews and street-level visuals to highlight the economic pressures facing local business owners. Cinematographers Marino Pardo and Ana Cadavid, alongside art director Ana Becedas, utilize deliberate framing to capture the atmosphere of neighborhood hubs.