Heineken

Jun 2026

Heineken’s 'Tocayos' campaign examines the shifting landscape of local hospitality, focusing on the challenges independent bar owners face amidst corporate competition. Developed by Le Pub with production from Antiestático, the project frames the narrative through a documentary lens to contrast the character of family-run establishments against the uniformity of franchise signage. Cinematographers Marino Pardo and Ana Cadavid utilize a live-action technique to capture the textures of urban storefronts and the atmosphere of interior spaces. Art direction by Ana Becedas anchors the visual story, which relies on an authentic, reportage-style aesthetic to document the cultural significance of these community staples.

Documentary, Horizontal, Commercial

Alcoholic Beverages

Advertising Campaign