Miller Lite

Fix-Pack

Brand

Date

Jun 2026

Description

Miller Lite introduces the Fix-Pack campaign, a narrative-driven advertising project that highlights DIY utility and creative problem-solving. Centered on the repair of household and leisure goods, the film features an intergenerational dynamic captured within a workshop setting. The production leans into a polished, live-action aesthetic, utilizing natural light to ground the practical workspace environment. The project was developed by agencies Leo Chicago, Publicis Production UK, and Zeno Group, with production services provided by The Unicorn and post-production by Harbor Picture Company. The spot showcases a blend of repair-focused storytelling and brand integration.

Style

Vertical, Commercial, Warm, Polished

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Navy

Jet Black

Background

Office

Context