Michelob ULTRA Tab Closed 2026

About

Michelob ULTRA brings a cinematic tone to its latest campaign, Tab Closed. Developed by agency partner Wieden+Kennedy New York, the film centers on an intimate pub setting where a bartender serves a cold beer to a patron, seamlessly blending the brand with high-profile athlete Lionel Messi’s career statistics. The project leans into a moody aesthetic, utilizing warm, low-key lighting and authentic tavern textures. Production was handled by Underhill, with post-production and visual effects provided by Company 3 New York and Preymaker. Sound design and music were crafted by the team at Heard City.