Michelob ULTRA
Tab Closed
Brand
ProjectTab Closed
Date
Jul 2026
Description
Michelob ULTRA brings a cinematic tone to its latest campaign, Tab Closed. Developed by agency partner Wieden+Kennedy New York, the film centers on an intimate pub setting where a bartender serves a cold beer to a patron, seamlessly blending the brand with high-profile athlete Lionel Messi’s career statistics. The project leans into a moody aesthetic, utilizing warm, low-key lighting and authentic tavern textures. Production was handled by Underhill, with post-production and visual effects provided by Company 3 New York and Preymaker. Sound design and music were crafted by the team at Heard City.
Style
Horizontal, Cinematic, Moody, Warm
Industries
Alcoholic Beverages
Color
Chocolate
Jet Black
Background
Bar
Context
TVC / TV Commercial
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