Stella Artois
The Gentlemen's Serve
Brand
ProjectThe Gentlemen's Serve
Date
Sep 2026
Description
Stella Artois presents The Gentlemen's Serve, a commercial film directed by Fredrik Bond. The project features actor Theo James and follows a narrative centered on an estate auction, leaning into a refined, high-end aesthetic. Cinematographer Ben Seresin employs low-key lighting and chiaroscuro techniques to heighten the moody, atmospheric visuals set within dark-paneled interiors. Produced by Stink Films with agency support from GUT Amsterdam, the film utilizes live-action production and deliberate product design by Simon Bowles to define its cinematic scope.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Alcoholic Beverages
Color
Jet Black
Navy
Background
Theatre
Context
TVC / TV Commercial
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