Stella Artois: The Gentlemen's Serve
Brand
Date
Sep 2026
Description
Stella Artois presents 'The Gentlemen's Serve,' a narrative-driven commercial directed by Fredrik Bond. The film follows a group of men in tailored suits navigating a formal estate auction, utilizing a distinct aesthetic shaped by low-key lighting and atmospheric shadows to build tension within the frame. Produced by Stink Films with agency support from GUT Amsterdam, the project features cinematography by Ben Seresin and product design by Simon Bowles. The visual tone is reinforced by costume design from Rosa Dias and hair and makeup by Michele Baylis, anchoring the cinematic, live-action sequences within a structured, moody environment.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Background
Theatre
Context
TVC / TV Commercial
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