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Model in a yellow halterneck dress holding a handbag standing in an arcade corridor

Red leather shoulder bag with a circular handle placed against a yellow corrugated metal shutter and a metallic surface

Top-down view of a pair of purple suede Loewe loafers featuring cut-out anagram hardware against an urban architectural background.

Bunch of dark purple grapes vacuum-sealed tightly in shiny translucent red plastic

Model wearing yellow jacket, black skirt and black mules with foot resting on a green wooden chair in front of a mosaic wall

Loewe plaid drawstring handbag resting on a metal ledge against a dark mosaic tiled wall

Model seated on a chair in a market holding a handbag wearing a grey sweater and black leather skirt

Model with long dark wavy hair wearing a vibrant purple bomber jacket leaning over a railing above a concrete underpass

A white leather Loewe handbag displayed on a glass deli counter inside a restaurant

Close-up of black leather pleated skirt worn with layered belts and a dark sweater for Loewe S/S 2027 Precollection.

Model in a yellow polo shirt and black trousers holding a blue plaid handbag against a car

Model leaning against a green van with one leg raised on a blue van wearing vibrant blue trousers and a black leather jacket.

Dark mussel shells embedded in transparent gel on a light pink textured fabric background for Loewe S/S 2027 Precollection.

Model seated on a wooden chair in a market, wearing a charcoal knit sweater with a red turtleneck and a black leather skirt.

Model wearing white sunglasses, a blue and brown cap, a brown trench coat, and bright green pants holding a black leather bag.

Scattered blue and brown mussel shells resting on a bright blue glossy textured surface

Model in a bright yellow jacket and black skirt holding a white handbag while seated on a green wooden chair

Loewe S/S 2027 Precollection 2026

About

The Loewe S/S 2027 Precollection campaign presents a series of cinematic vignettes that blend luxury fashion with gritty, urban-inspired textures. Photographed by Talia Chetrit and directed by Julian Klincewicz, the project explores the interplay between structured, high-end tailoring and everyday environments. The collection is characterized by vivid color blocking, including striking chartreuse yellows, deep purples, and rich crimson leathers, all showcased against diverse backdrops ranging from produce markets and tiled interiors to industrial underpasses. Technically, the campaign leans into a live-action technique that prioritizes natural light and raw, atmospheric detail. The styling highlights sculptural silhouettes and premium leather accessories, such as structured handbags and suede loafers, which are juxtaposed against surreal still-life arrangements of organic materials like mussel shells and vacuum-sealed grapes. By layering textures—from heavy knitwear and pleated leather to glossy, industrial packaging—the work establishes a polished yet tactile visual language.