Home
·Projects
·Loewe
·2026
·Spring 2027 Precollection Ad Campaign

Model in a black jacket and blue trousers leaning between a green van and a turquoise van on a street

Model wearing black heeled mules resting a leg on a green chair against a tiled wall in a Loewe campaign image

Rear view of a person with long dark hair wearing a purple jacket looking over an urban highway bridge.

Woman seated on a wooden chair in a market wearing a grey knit sweater, black leather skirt, and holding a brown handbag.

Model in a halterneck yellow dress holding a handbag in a market arcade with Loewe overlay text

Pair of purple suede loafers with cutout anagram strap details positioned vertically against a blurred urban background.

Close-up portrait of a model wearing white sunglasses, a blue cap, dark turtleneck, and brown jacket for Loewe campaign.

Model in yellow polo shirt leaning against a black car holding a blue plaid handbag

Man wearing a grey bomber jacket and bright orange trousers standing before a multi-story residential building facade with Loewe text overlay

Close-up of person wearing a dark blazer, grey button-down shirt, mustard yellow waistband accent, and dark trousers with LOEWE overlay text.

Model with long dark wavy hair wearing a purple jacket looking back from a motorcycle on an overpass with concrete barriers

Red leather handbag with a circular handle placed against a light yellow ridged surface

Cluster of dark purple grapes vacuum-sealed inside glossy red plastic wrapping with bright blue text

Model in white sunglasses, brown trench coat, green trousers, and a blue cap holding a black leather bag

Off-white leather Loewe handbag displayed on a refrigerated tapas bar counter with food items below

Scattered mussel shells on a vivid blue surface with yellow Loewe typography

Man wearing a black blazer and grey button-up shirt standing on a concrete bridge for Loewe spring campaign

Mussels embedded in transparent glossy gel against a pale pink background with bold red Loewe text

Loewe plaid drawstring handbag resting on a metal ledge against a dark mosaic tile wall

Loewe Spring 2027 Precollection Ad Campaign 2026

About

The Loewe Spring 2027 Precollection ad campaign presents a series of editorial and commercial imagery that juxtaposes structured luxury goods against industrial and everyday urban settings. Captured by photographer Talia Chetrit under the creative direction of Jack McCollough and Lazaro Hernandez, the campaign explores vibrant color contrasts and tactile fabrications. Models, including Diego Calva, Victoria Luengo, Kristine Frøseth, and Jiang Qiming, are framed within environments ranging from market arcades and tapas bars to highway overpasses and urban streetscapes. The visual narrative leans into graphic, clean compositions, utilizing natural light to accentuate the textures of leather handbags, tailored outerwear, and knitwear. Bold, high-contrast typography is layered across the frames, anchoring the collection’s focus on striking brand identity. Through techniques like shallow depth of field and vibrant color saturation, the campaign highlights both the craftsmanship of the accessories and the dynamic styling of the garments.