On: Zendaya in your new favorite action movie - Hero Film

Oct 2026

On presents a high-energy hero film featuring Zendaya, showcasing the brand’s performance apparel through a sequence of dynamic martial arts and evasive maneuvers. Directed by Pantera with cinematography by Patrick Golan, the piece utilizes fast-paced tracking shots to follow athletic movement across brutalist concrete structures and modern urban settings. The film leans into an action-oriented aesthetic, employing rapid editing by Fouad Gaber to accent physical impacts. The production, supported by stunt coordinators David Forman and Hélène Tran, features an ensemble cast including Shaina West and Mana Kimura-Anderson, all captured under natural overcast light to maintain a cinematic, live-action look.

Action, Cinematic, Vertical

Natural light

Sportswear

Public Square

Advertising Campaign, TVC / TV Commercial