The Loewe Fall/Winter 2026 Precollection campaign explores a tactile, surrealist vision through the medium of intricate paper art. Conceived under the creative direction of Carina Frey and Stefanie Barth, the project utilizes elaborate cut-paper compositions and 3D render / CGI elements to highlight the collection's whimsical design language.
Photographed by Talia Chetrit with styling by Jodie Barnes and prop styling by Valerie Weill, the imagery features artistic paper sculptures, including layered stationery, paper-crafted seafood, and stylized apparel forms. These subjects are presented in a clean, minimalist environment, using bright studio lighting to emphasize matte textures and saturated color palettes.
