Loewe: Loewe S/S 27 Pre Collection Campaign

Nov 2026

The Loewe S/S 27 Pre Collection campaign captures an editorial aesthetic through a series of vertical, highly saturated portraits and still-life compositions. Photographed by Talia Chetrit and directed by Julian Klincewicz, the series leans into a candid, street-informed energy set against urban backdrops ranging from concrete architectural structures to market arcades. The visual identity of the campaign is defined by bold, high-contrast typography overlaid across the frame and a palette that balances earthy tones with vivid, primary color accents. Creative and art direction by Carina Frey and Stefanie Barth alongside fashion styling by Jodie Barnes focus on the interplay of clean, structured lines and contrasting textures in the collection's leather goods and apparel. The campaign features talent including Diego Calva, Kristine Froseth, and Victoria Luengo, as well as models Frauke Nijs and Thalita Ferreira. The imagery utilizes natural light to emphasize the materiality of the garments and accessories.

Editorial, Vertical, Clean

Natural light

Advertising Campaign