On presents a campaign featuring Zendaya that highlights the intersection of performance sportswear and urban architectural aesthetics. The project is directed by Spike Jonze with cinematography by Jasper Wolf, utilizing a desaturated palette and natural light to emphasize the raw textures of industrial concrete and moody, overcast settings.
Fashion styling and creative direction by Law Roach inform the look, featuring technical anoraks, patterned athletic track sets, and lightweight performance wear. The imagery relies on live-action technique and analogue film textures, framing the talent in dynamic, candid motion against expansive cityscapes and minimalist, sculptural backdrops.
