Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This landscape photograph captures an arid desert expanse under a heavy, overcast sky. Low-lying scrub brush dot the sandy foreground, leading toward a flat horizon where a range of rugged, sunlit mountains rises in the distance. The lighting is diffused and even, characteristic of an early morning or late afternoon sky with soft cloud cover. The earthy tones of the terrain contrast with the muted grey and pale peach hues of the atmosphere. This visual forms part of the Spring 2024 ad campaign for Woolrich titled Origin Stories Americana, photographed by Dino Kuznik.
Style
Documentary, Horizontal, Earthy
Techniques
Natural light
Industries
Outdoor & Performance Apparel
Background
Desert
Context
Advertising Campaign