Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Captured by photographer Dino Kužnik for Woolrich's Spring 2024 'Origin Stories: Americana' ad campaign, this vertical portrait features a woman standing against the rear of a vintage car in a sprawling desert landscape. She wears a striped jacket over a hoodie and shorts, holding an instant camera. In the background, a man stands facing away, photographing the horizon with another camera under a clear sky. The scene is styled by Roberto Johnson with hair by Anthony Martinez and makeup by Anna Kato, evoking a sun-drenched road trip aesthetic with warm tones and natural lighting.
Style
Editorial, Vertical, Earthy, Nostalgic
Techniques
Natural light
Industries
High Street Fashion
Color
Camel (50%)
Pure White (30%)
Navy (20%)
Background
Desert
Context
Advertising Campaign