Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Description

This image from the Woolrich Origin Stories Americana Spring 2024 ad campaign, photographed by Dino Kužnik and directed by Gary Emekwa, captures a moment in a sunlit desert landscape. The shot is framed from inside a vehicle, looking through the open window toward a man standing outside with a camera raised to his eye. He is wearing a blue jacket and light-colored top, positioned against a backdrop of arid terrain with scattered desert vegetation and a clear blue sky above. Natural sunlight creates lens flares in the upper corner of the vehicle interior, contrasting with the dark framing of the car door and roof structure. The composition emphasizes depth by framing the outdoor subject through the interior architecture of the automobile.

Style

Documentary, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign