Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Woolrich Spring 2024 advertising campaign titled Origin Stories: Americana, photographed by Dino Kužnik and directed by Gary Emekwa. The image features a man standing outdoors in a desert environment beneath a large Motel sign. In the foreground, the hood of a vintage vehicle reflects the bright daylight. The scene is styled with authentic Americana aesthetics, capturing a wide landscape under a clear blue sky.
Style
Horizontal, Commercial, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Camel (50%)
Light Grey (30%)
Jet Black (20%)
Background
Street
Context
Advertising Campaign