Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Description

This image is part of the Spring 2024 ad campaign titled Origin Stories Americana for the brand Woolrich, photographed by Dino Kužnik and directed by Gary Emekwa. The composition is framed from a dark, shadowed interior looking outward through double open doors onto a bright desert landscape with distant mountains under a clear sky. A lone man wearing a light-coloured jacket, patterned shirt, and sunglasses walks across the gravel and pavement toward the camera holding a camera. In the left foreground, a weathered vintage bar stool sits beside a glass door with visible venetian blinds and lettering. Natural sunlight casts strong shadows across the concrete floor inside and the ground outside, creating a stark contrast between the dark interior and the sunlit exterior.

Style

Editorial, Horizontal, Earthy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Mountain

Context

Advertising Campaign