Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Description

This image is part of the Spring 2024 ad campaign titled Origin Stories: Americana for Woolrich, photographed by Dino Kužnik with direction by Gary Emekwa. The shot features a Black man in his 30s wearing sunglasses, a light grey button-down jacket over a patterned shirt, and cargo pants, holding a black camera with a blue strap. He stands outdoors against a clear blue sky with desert terrain, scrub brush, and a retro neon sign reading Four Aces visible in the background. The scene is styled by Roberto Johnson with hair by Anthony Martinez and makeup by Anna Kato, capturing a cinematic and editorial atmosphere.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Desert

Context

Advertising Campaign