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Man in yellow jacket standing outside a vintage motel sign in the desert for Woolrich

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

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Description

This photograph for the Woolrich Origin Stories Americana Spring 2024 ad campaign features a man standing in a desert landscape in front of a weathered motel building. The subject wears a bright yellow hooded jacket, khaki trousers, and sunglasses, carrying a vintage camera strap across his torso. The scene is illuminated by warm natural daylight, casting long shadows across the sandy ground. The composition captures a cinematic Americana aesthetic with authentic desert architecture in the background.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Amber (50%)
Beige (50%)

Background

Street

Context

Advertising Campaign