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BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Man wearing sunglasses and a patterned jacket standing outside a building doorway with his arms raised overhead.

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

man standing in doorwayman in jacketman standingmanpatterned jacketjacketsunglasses

Description

This portrait from Woolrich's Origin Stories Americana Spring 2024 campaign features a man posing outdoors with his arms raised against a building exterior. Photographed by Dino Kužnik and directed by Gary Emekwa, the subject wears sunglasses, a patterned button-up shirt under a light-colored jacket, and a neckerchief. The styling by Roberto Johnson emphasizes classic outdoor-inspired layering with rich textures and natural lighting. Hair and makeup are styled cleanly by Anthony Martinez and Anna Kato, captured by casting director Leena Tsuchiya.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Navy (30%)
Jet Black (20%)

Background

House

Context

Advertising Campaign