Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image for the Woolrich Origin Stories Americana campaign, photographed by Dino Kužnik, captures a remote desert service station under an expansive clear sky. A vintage gold sedan is parked near weathered fuel pumps, with its door open beside two figures standing in the dust. A towering, star-shaped retro sign stands prominently in the foreground, casting a sharp shadow across the arid ground. Distant mountain ranges frame the horizon under warm, natural lighting that emphasizes the dry textures of the landscape. The cinematic composition blends nostalgic Americana aesthetics with editorial fashion photography.
Style
Documentary, Horizontal, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Outdoor & Performance Apparel
Background
Service Station
Context
Advertising Campaign