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BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Vintage silver car parked outside a motel with a glowing NO VACANCY neon sign reflecting in the window glass.

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

vintage silver carsilver carcarneon signno vacancy sign

Description

This photograph from the Woolrich Origin Stories Americana spring 2024 ad campaign captures a desert scene reflected through large glass windows. A vintage silver car is parked on the dusty ground outside, facing forward. Inside the window frame, a glowing yellow neon sign reads NO VACANCY in cursive letters. The arid landscape features dry terrain, sparse shrubs, and distant rocky hills under a clear sky. Natural sunlight illuminates the outdoor setting, creating sharp reflections on the glass pane.

Style

Documentary, Horizontal, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Silver (60%)
Lemon (40%)

Background

Desert

Context

Advertising Campaign