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BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
A white semi-truck driving on a winding desert road under a vast overcast sky with distant mountains.

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

white truck on roadwhite trucktruck on roaddesert roadroad

Description

This image from the Woolrich Origin Stories Americana Spring 2024 ad campaign captures a white semi-truck traveling along a curving desert road. The vast landscape features arid terrain and distant mountain ranges stretching toward a pale, overcast sky. The composition emphasizes scale and isolation with muted earth tones and soft natural lighting. Photography by Dino Kuznik and direction by Gary Emekwa.

Style

Documentary, Horizontal, Cinematic, Earthy

Techniques

Natural light

Industries

Tourism Boards

Color

Pure White (20%)
Beige (80%)

Background

Road

Context

Advertising Campaign