Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Description

This photograph for the Woolrich Origin Stories Americana spring 2024 ad campaign, captured by photographer Dino Kužnik and directed by Gary Emekwa, depicts a vintage red convertible parked on a dusty dirt lot in front of a classic roadside diner and gas station. The scene is set against an arid desert backdrop under a clear blue sky, evoking a mid-century Americana aesthetic. The pale green facade of the diner features illuminated vintage signage reading DINER, while a gas pump canopy stands in the background near low scrub brush and distant hills. Warm natural sunlight illuminates the metallic chrome and red paint of the classic car, highlighting the textures of the gravel terrain and weathered building exteriors.

Style

Documentary, Horizontal, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Automotive

Color

Background

Road

Context

Advertising Campaign