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BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Vintage Four Aces motel sign towering over a desert landscape with a red convertible car parked on asphalt under an overcast sky.

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

four aces signmotel signvintage signvintage motel sign

Description

This photograph for the Woolrich Origin Stories Americana spring 2024 campaign, captured by photographer Dino Kužnik, features a prominent vintage Four Aces motel sign standing tall in an arid desert landscape. A red convertible is parked on the roadside in the mid-ground, while barren trees and rolling hills stretch across the horizon beneath a heavy, overcast sky. The natural lighting and muted earthy tones evoke a classic cinematic Americana aesthetic. The composition balances the towering architectural signage with the vast open terrain.

Style

Vertical, Cinematic, Earthy

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Scarlet (50%)
Camel (30%)
Pure White (20%)

Background

Desert

Context

Advertising Campaign