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Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Vintage sedan driving on an asphalt road in a desert landscape under a bright setting sun for Woolrich

'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

vintage sedan driving on roadvintage sedansedan driving on roadcar driving on roadvintage carsedancar

Description

A vintage sedan drives along an open asphalt road in a wide desert landscape during a bright sunset for the Woolrich Spring 2024 ad campaign titled Origin Stories: Americana. The car kicks up a small puff of dust from the road as it moves through the arid terrain filled with sparse vegetation and distant trees. The low sun creates a warm, hazy glow across the sky and illuminates the horizon.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Mass Market Automotive

Color

Camel (50%)
Jet Black (50%)

Background

Desert

Context

Advertising Campaign