Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Description

Captured by photographer Dino Kužnik for Woolrich's Spring 2024 campaign titled 'Origin Stories: Americana', this editorial image features a man and a woman seated inside a vintage brown car. The man rests his arm on the open window frame while looking ahead, and the woman sits beside him studying a map on the dashboard. Natural sunlight illuminates the scene, highlighting the warm metallic tones of the car body and the dry desert landscape visible in the background under a clear blue sky. Directed by Gary Emekwa with styling by Roberto Johnson, the composition employs a horizontal framing style with rich, earthy color grading.

Style

Editorial, Horizontal, Earthy, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Clear Sky

Context

Advertising Campaign