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BrandWoolrich
Project'Origin Stories: Americana' Spring 2024 Ad Campaign
Man standing on a motel porch wearing a grey jacket and trousers with a camera harness in front of a rustic building

Woolrich 'Origin Stories: Americana' Spring 2024 Ad Campaign 2024

Associated creatives

Dino Kužnik
Dino KužnikPhotographer
Gary Emekwa
Gary EmekwaDirector
Amber Maalouf and Mike Gray
Amber Maalouf and Mike GrayTalent
Roberto Johnson
Roberto JohnsonStylist
Anthony Martinez
Anthony MartinezHair
Anna Kato
Anna KatoMakeup
Leena Tsuchiya
Leena TsuchiyaCasting Director

Tags

man in grey jacketgrey jacketman standing on porchman wearing camera harnessman in cargo trouserscargo trousers

Description

This portrait from the Woolrich Spring 2024 advertising campaign, titled Origin Stories: Americana, captures a man standing on the porch of a roadside motel. He is wearing a layered outfit featuring a grey utility jacket, blue patterned shirt, and matching grey trousers, complete with a camera harness and gear. Natural daylight illuminates the sun-bleached stucco exterior and red doorway behind him. The scene is styled by Roberto Johnson, with hair by Anthony Martinez and makeup by Anna Kato, under the photography direction of Dino Kužnik.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Cobalt (30%)

Background

House

Context

Advertising Campaign