Arcteryx Arc'teryx Everyday 2022

Description

This editorial image for the Arcteryx Everyday project, captured by Julian Schulz with art direction by Sam Ledger, features an urban outdoor scene. In the sharp focus background, a man wears a sage green hooded jacket with a zip pocket and collar. In the foreground, a figure in a business suit is heavily motion-blurred, creating a dramatic sense of speed and contrast against the static subject behind. The lighting is bright and direct, casting sharp highlights on the jacket while deep shadows frame the composition.

Style

Editorial, Vertical, Gritty, Golden Hour

Techniques

Long exposure, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign, Editorial