Arcteryx Arc'teryx Everyday 2022

Description

This black-and-white portrait features a person wearing a technical hooded jacket and a bucket hat, captured in a night street environment. The high-contrast lighting emphasizes the texture of the outerwear and the contours of the hat. The subject is seen in profile, looking down while adjusting an item in the foreground. Art direction by Sam Ledger complements the stark, observational aesthetic of the project.

Style

Documentary, Vertical, Monochrome, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign