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  • ·Xiao Wen Ju for Miu Miu Fall 2026 Ad Campaign
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju posing in a brown leather jacket, matching pants, and tinted sunglasses while holding a black handbag in a parking lot.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen jueast asian womanwoman in brown leather jacketbrown leather jacketleather jacketbrown leather pantsleather pantsbrown leather suittinted sunglassesblack handbagleather handbag

Description

Xiao Wen Ju stands on a damp asphalt surface at night in an ensemble from the Miu Miu Fall 2026 Ad Campaign, photographed by Zoë Ghertner and styled by Lotta Volkova. She wears a collared dark brown leather jacket paired with matching straight-leg trousers, styled with orange-tinted rimless sunglasses and a black leather handbag held at her side. Distant floodlights create pronounced lens flares and reflections against the wet pavement under an open night sky.

Style

Vertical, Commercial, Moody, Gritty

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Jet Black (20%)

Background

Carpark

Context

Advertising Campaign