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  • ·Miu Miu Fall Campaign Featuring Xiao Wen Ju
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju wearing a textured grey fur coat and holding a tan leather mini handbag in a parking lot at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen jueast asian womantan leather handbagtan handbagleather mini bagtextured fur coatgrey fur coatshearling coat

Description

Model Xiao Wen Ju stars in the Miu Miu Fall 2026 advertising campaign photographed by Zoë Ghertner and styled by Lotta Volkova. She stands outdoors at night wearing an oversized textured grey shearling coat and holding a structured tan leather top-handle mini bag. Direct flash illumination highlights the subject against a dark, wet asphalt carpark setting.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Charcoal (70%)
Caramel (20%)

Background

Carpark

Context

Advertising Campaign