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  • ·Miu Miu Fall Campaign with Xiao Wen Ju in Fur Hat
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju wearing a furry ushanka hat, tinted sunglasses, and a plum mini dress while carrying a brown fur shoulder bag.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen jumodel xiao wen jufur trapper hattrapper hatfur hatfur shoulder bagstudded shoulder bagbrown fur bagshoulder bagplum mini dresssleeveless mini dressmini dress

Description

Photographed by Zoë Ghertner for the Miu Miu Fall ad campaign, model Xiao Wen Ju poses outdoors at night on an open asphalt ground under direct flash lighting. She wears a voluminous light brown faux fur trapper hat, tinted rectangular sunglasses, and a sleeveless plum-colored mini dress. Over her shoulder rests a prominent dark brown fur handbag featuring a studded leather flap and metal hardware. The cool-toned outdoor backdrop creates a high-contrast nocturnal setting with distant ambient street lighting.

Style

Vertical, Commercial, Moody

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Plum (40%)
Chocolate (30%)
Caramel (30%)

Background

Carpark

Context

Advertising Campaign