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Model Xiao Wen Ju wearing tortoiseshell sunglasses and a brown leather jacket outdoors at night in the Miu Miu campaign.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Model Xiao Wen Ju poses outdoors at night wearing rectangular tortoiseshell sunglasses with amber lenses and a dark brown leather jacket for the Miu Miu Fall 2026 campaign. Her hair is styled slicked back behind a dark headband, complemented by minimal makeup and a neutral expression. Overhead floodlights illuminate the asphalt background with cool blue tones against the night sky, creating sharp directional contrast. Photographed by Zoë Ghertner with creative direction by Miuccia Prada and Christopher Simmonds.

Style

Vertical, Commercial, Moody, Cool

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Espresso (50%)
Jet Black (30%)

Background

Carpark

Context

Advertising Campaign