Miu Miu Fall 2026 Ad Campaign 2026

Description

Model Xiao Wen Ju stands on wet asphalt at night in a full-length shot for the Miu Miu Fall advertising campaign. She wears a knee-length textured charcoal grey coat with black lapels over bare legs, paired with patterned pink slides and carrying a structured cognac brown leather handbag. Direct flash lighting illuminates the subject against a dark, rain-soaked outdoor lot with glowing background floodlights reflecting on the pavement. The styling by Lotta Volkova and photography by Zoë Ghertner emphasize a candid, raw high-fashion aesthetic.

Style

Vertical, Commercial, Moody, Raw

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Carpark

Context

Advertising Campaign