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  • ·Xiao Wen Ju for Miu Miu Fall 2026 Ad Campaign
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Xiao Wen Ju carries a brown leather handbag while standing on an asphalt parking lot at night in a grey jacket and knee-high boots.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen jueast asian womanbrown leather handbagleather handbagbrown handbaghandbaggrey tailored jacketgrey blazertailored jacketblack knee high bootsknee high bootsblack boots

Description

Model Xiao Wen Ju poses outdoors at night on an open asphalt lot for the Miu Miu Fall 2026 Ad Campaign, photographed by Zoë Ghertner with styling by Lotta Volkova. She turns toward the camera wearing a structured grey mid-length blazer over a dark skirt, paired with flat black knee-high leather boots and carrying a glossy brown leather handbag. Direct flash lighting illuminates the subject against a dark background featuring distant lights and a stop sign.

Style

Vertical, Commercial, Moody

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Medium Grey (40%)
Jet Black (30%)
Chocolate (20%)

Background

Carpark

Context

Advertising Campaign