Logo
  • Home
  • ·Media
  • ·Xiao Wen Ju for Miu Miu Fall 2026 Ad Campaign
Xiao Wen Ju wearing an oversized brown fur ushanka hat, tinted glasses, and a fur-trimmed jacket in a wet carpark at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Model Xiao Wen Ju stands outdoors at night on a wet asphalt surface for the Miu Miu Fall 2026 advertising campaign photographed by Zoë Ghertner and styled by Lotta Volkova. She is styled in a prominent brown plush fur ushanka hat, rectangular translucent-framed sunglasses, a beige shift dress, and a slate-blue nylon jacket with dark brown fur lining along the collar. The direct flash illumination highlights textures on the fur and apparel against the dark ground and distant night lamps.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Caramel (40%)
Slate (30%)
Nude / Sand (30%)

Background

Carpark

Context

Advertising Campaign