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  • ·Miu Miu Fall Campaign Featuring Xiao Wen Ju
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju wearing a faux fur trapper hat and charcoal tailored jacket while holding a leather bag in a lit carpark at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen juxiao wen ju miu miuasian woman wearing fur hatasian womanwoman wearing fur hatfur trapper hattrapper hatfur hatcharcoal belted coatcharcoal coatbelted jacketburgundy leather handbagleather handbagshoulder bag

Description

Fashion model Xiao Wen Ju poses outdoors on tarmac under stark nighttime floodlights for the Miu Miu Fall 2026 Ad Campaign. She wears a textured faux fur trapper hat paired with a charcoal grey belted tailored jacket and matching trousers. Under her arm, she carries a deep burgundy leather handbag featuring a braided handle and luggage tag. Direct foreground lighting contrasts with deep cyan and blue tones across the illuminated empty background.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Camel (30%)
Burgundy (20%)

Background

Carpark

Context

Advertising Campaign