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  • ·Xiao Wen Ju for Miu Miu Fall 2026 Ad Campaign
Model Xiao Wen Ju wearing a cream coat with brown shearling trim and carrying a leather handbag on wet asphalt at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Model Xiao Wen Ju poses outdoors at night on wet ground illuminated by bright floodlights for the Miu Miu Fall 2026 advertising campaign photographed by Zoë Ghertner and styled by Lotta Volkova. She wears an off-white coat accented with rich brown shearling along the lapels and cuffs over a soft pink knit top and cream skirt. On her arm, she carries a tan leather and plush shearling Miu Miu shoulder bag featuring metallic stud detailing. Direct flash illumination highlights the textured fabrics against the dark evening backdrop.

Style

Vertical, Commercial, Moody

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Off-White (50%)
Chocolate (30%)
Blush (20%)

Background

Carpark

Context

Advertising Campaign