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  • ·Miu Miu Fall Campaign with Xiao Wen Ju
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju wearing a brown leather jacket and tinted sunglasses with a black Miu Miu shoulder bag at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen juasian woman wearing sunglassesasian womanwoman wearing sunglassesblack leather shoulder bagblack shoulder bagleather shoulder bagbrown leather jacketleather jacket

Description

Xiao Wen Ju poses outdoors at night on wet asphalt for the Miu Miu Fall Ad Campaign. She wears a brown leather cropped jacket, tinted oval sunglasses, and carries an oversized black leather shoulder bag with gold hardware. Direct flash illuminates the subject against a dark background with distant streetlights.

Style

Vertical, Commercial, Moody, Y2K

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Off-Black (40%)
Rust (40%)

Background

Carpark

Context

Advertising Campaign