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BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju wearing a grey hooded windbreaker and brown flared pants in a dark parking lot for Miu Miu.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen juxiao wen ju miu miueast asian woman posingeast asian womanwoman in brown flared pantsbrown flared pantsflared pantsgrey hooded windbreakergrey windbreakerhooded jackettinted sunglassessunglasses

Description

Model Xiao Wen Ju poses full-length on wet asphalt in an empty parking lot at night. She wears a grey cropped hooded technical jacket over a dark layer, paired with brown flared trousers and tinted sunglasses. Illuminated by direct flash with a bright, flaring blue street light in the dark background.

Style

Vertical, Commercial, Moody, Lens Flare

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Taupe (50%)
Charcoal (40%)

Background

Carpark

Context

Advertising Campaign