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  • ·Xiao Wen Ju for Miu Miu Fall Campaign by Zoë Ghertner
Xiao Wen Ju wearing a cream long-sleeved mini dress and holding a brown leather handbag in an outdoor parking lot at night.

Miu Miu Fall 2026 Ad Campaign 2026

About

Model Xiao Wen Ju poses outdoors at night on an asphalt lot for the Miu Miu campaign photographed by Zoë Ghertner. She wears an off-white long-sleeve mini dress featuring a delicate neckline tie, clutching a caramel brown leather handbag embossed with the Miu Miu logo and a leather clochette lock tag. Cool blue artificial backlights illuminate the ground behind her, contrasting with direct frontal flash lighting across the subject.

Brand

Miu Miu

Project

Miu Miu Fall 2026 Ad Campaign 2026

Keywords

xiao wen jueast asian womanwoman holding brown handbagwoman in cream dressmiu miu brown leather handbagmiu miu handbagbrown leather handbagleather handbagcream long sleeve mini dresscream mini dresslong sleeve mini dress

Credits

Miuccia Prada
Miu Miu Creative Director
Christopher Simmonds
Creative Director
Zoë Ghertner
Photographer
Hailey Bieber
Models
Xiao Wen Ju
Models

Styles

VerticalCommercialCool

Techniques

Flash

Industries

Luxury Fashion Houses

Background

Carpark

Context

Advertising Campaign