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  • ·Xiao Wen Ju for Miu Miu Fall Campaign by Zoë Ghertner
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Xiao Wen Ju wearing a cream long-sleeved mini dress and holding a brown leather handbag in an outdoor parking lot at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen jueast asian womanwoman holding brown handbagwoman in cream dressmiu miu brown leather handbagmiu miu handbagbrown leather handbagleather handbagcream long sleeve mini dresscream mini dresslong sleeve mini dress

Description

Model Xiao Wen Ju poses outdoors at night on an asphalt lot for the Miu Miu campaign photographed by Zoë Ghertner. She wears an off-white long-sleeve mini dress featuring a delicate neckline tie, clutching a caramel brown leather handbag embossed with the Miu Miu logo and a leather clochette lock tag. Cool blue artificial backlights illuminate the ground behind her, contrasting with direct frontal flash lighting across the subject.

Style

Vertical, Commercial, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Cream (50%)
Caramel (30%)

Background

Carpark

Context

Advertising Campaign