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Model Xiao Wen Ju wearing a white fur-trimmed coat and brown leather shoulder bag in a wet parking lot at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Model Xiao Wen Ju stands on wet asphalt in an outdoor parking lot at night for the Miu Miu Fall 2026 ad campaign, photographed by Zoë Ghertner and styled by Lotta Volkova. She wears a knee-length cream coat edged with dark brown textured faux fur along the lapels, cuffs, and hem, accessorized with a tan leather shoulder bag and white lace-up sneakers. Direct on-camera flash illuminates the model while distant street lamps cast flare artifacts across the dark background.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Cream (50%)
Chocolate (30%)
Caramel (20%)

Background

Carpark

Context

Advertising Campaign