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Brand
Miu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju posing at night in a brown fur trapper hat, tinted sunglasses, and a burgundy fur-trimmed puffer jacket.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen juburgundy puffer jacketburgundy jacketpuffer jacketfur trimmed jacketfur trapper hatfur ushankatrapper hattinted sunglassespink sunglasseseast asian womanwoman posing

Description

Fashion model Xiao Wen Ju poses at night on a wet asphalt surface for the Miu Miu Fall 2026 advertising campaign shot by Zoë Ghertner. She wears a voluminous brown fur trapper hat, narrow pink-tinted sunglasses, a peach slip minidress, and an oversized burgundy down puffer jacket lined with plush brown fur trim. Direct lighting creates a dramatic starburst lens flare and sharp contrast against the dark background.