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  • ·Miu Miu Fall 2026 Campaign with Xiao Wen Ju
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Xiao Wen Ju wearing a dark fur-trimmed coat and holding a burgundy leather handbag in a lit parking lot at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen juxiao wen ju in miu miueast asian womanwoman wearing coatfur trimmed coatdark coat with fur trimdark coatburgundy leather handbagburgundy handbagleather handbagbrown leather clogsbrown clogswire frame glasses

Description

Model Xiao Wen Ju stands on an expansive asphalt parking lot at night for the Miu Miu Fall 2026 advertising campaign photographed by Zoë Ghertner. She wears an oversized dark coat featuring a textured brown fur hem, styled with wire-rimmed optical glasses, brown leather clogs, and a burgundy leather shoulder bag. Distant light poles emit prominent lens flares across the cool-toned pavement behind her.

Style

Vertical, Commercial, Moody, Lens Flare

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Off-Black (60%)
Chocolate (20%)

Background

Carpark

Context

Advertising Campaign