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  • ·Xiao Wen Ju for Miu Miu Fall Campaign by Zoë Ghertner
BrandMiu Miu
ProjectFall 2026 Ad Campaign
Model Xiao Wen Ju in a cream mini dress and dark brown clogs holding a leather handbag on an asphalt lot at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Christopher Simmonds
Christopher SimmondsCreative Director
Zoë Ghertner
Zoë GhertnerPhotographer
Hailey Bieber
Hailey BieberModels
Xiao Wen Ju
Xiao Wen JuModels
Lotta Volkova
Lotta VolkovaStylist
Renell Medrano
Renell MedranoCasting Director

Tags

xiao wen juasian woman standingasian womanwoman standingcream mini dressmini dresslong sleeve mini dresscream dressbrown leather handbagleather handbagbrown handbagbrown leather clogsleather clogsbrown clogs

Description

Model Xiao Wen Ju poses on a dark, wet asphalt lot at night for the Miu Miu Fall 2026 ad campaign, shot by photographer Zoë Ghertner with creative direction by Miuccia Prada and Christopher Simmonds. She wears a cream long-sleeved mini dress paired with dark brown leather slip-on clogs and carries a structured brown leather handbag. Direct flash illumination highlights the subject against the expansive, dimly lit asphalt environment and distant streetlights.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Cream (50%)
Caramel (30%)

Background

Carpark

Context

Advertising Campaign