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  • ·Miu Miu Fall 2026 Ad Campaign with Xiao Wen Ju
Xiao Wen Ju wearing a charcoal belted suit, a fur trapper hat, and holding a brown leather bag on wet asphalt at night.

Miu Miu Fall 2026 Ad Campaign 2026

Associated creatives

Tags

Description

Model Xiao Wen Ju poses on an asphalt lot at night for the Miu Miu Fall 2026 advertising campaign, photographed by Zoë Ghertner and styled by Lotta Volkova. She wears a dark charcoal tailored belted jacket with matching flared slit-hem trousers, an oversized brown fur trapper hat, and carries a brown leather Miu Miu handbag. The composition is lit with direct flash against a cool, ambient night ground illuminated by distant streetlights.

Style

Vertical, Commercial, Moody, Cool

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Charcoal (60%)
Chocolate (30%)

Background

Carpark

Context

Advertising Campaign