H&M Spring 2025 Menswear 2025

Description

This fashion campaign image for the H&M Spring 2025 Menswear project features a male model walking along a paved ground against a massive, heavily textured architectural wall. A sharp diagonal beam of sunlight cuts across the scene, casting a distinct shadow on the surface behind him. The model wears a light-coloured jacket and neutral trousers. Photographed by Kyle Weeks with creative direction by Marcus Söder, the composition emphasizes architectural scale and natural light.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign