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Brand
H&M
ProjectSpring 2025 Menswear
A man in a light jacket and trousers walking past a large textured wall with strong diagonal sunlight.

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

man walkingmanwalkinglight jacketjackettrousers

Description

This fashion campaign image for the H&M Spring 2025 Menswear project features a male model walking along a paved ground against a massive, heavily textured architectural wall. A sharp diagonal beam of sunlight cuts across the scene, casting a distinct shadow on the surface behind him. The model wears a light-coloured jacket and neutral trousers. Photographed by Kyle Weeks with creative direction by Marcus Söder, the composition emphasizes architectural scale and natural light.