H&M Spring 2025 Menswear 2025

Description

A male model stands outdoors in profile, wearing a long beige belted trench coat paired with white trousers and dark shoes. The setting features brutalist concrete architectural elements with sweeping curves under warm, low-angled sunlight. The ocean horizon is visible in the background beneath a clear sky. This campaign image for H&M Spring 2025 Menswear was photographed by Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Civic Building

Context

Advertising Campaign