H&M Spring 2025 Menswear 2025

Description

This menswear campaign image features a model posing outdoors against striking modern architectural structures with clean white surfaces and exposed concrete arches. The subject wears a textured grey knit top paired with dark trousers, black footwear, and a dark neck scarf while holding a dark leather bag. Photographed by Kyle Weeks with creative direction by Marcus Söder for H&M, the composition highlights clean lines and natural daylight. Hair styling by Matt Mulhall complements the polished editorial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Civic Building

Context

Advertising Campaign