H&M Spring 2025 Menswear 2025

Description

This menswear campaign image features a model posing outdoors against striking modern architectural structures with clean white surfaces and exposed concrete arches. The subject wears a textured grey knit top paired with dark trousers, black footwear, and a dark neck scarf while holding a dark leather bag. Photographed by Kyle Weeks with creative direction by Marcus Söder for H&M, the composition highlights clean lines and natural daylight. Hair styling by Matt Mulhall complements the polished editorial aesthetic.