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Brand
H&M
ProjectSpring 2025 Menswear
Man wearing a cream double-breasted blazer and striped shirt against a mosaic tile wall

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

man in cream double breasted blazercream double breasted blazerdouble breasted blazercream blazerblazerstriped shirtbrown trousersman wearing cream blazermale model portrait

Description

This vertical portrait features a male model styled for H&M's Spring 2025 Menswear campaign, photographed by Kyle Weeks with creative direction by Marcus Söder. The subject wears a cream double-breasted textured blazer layered over an open-collared striped shirt and brown trousers. His hair is medium-length and wavy with a full beard, and he looks away from the camera with a neutral expression. The background consists of a textured mosaic tile surface with geometric patterns in neutral tones. The lighting is soft and natural, emphasizing the fabric textures and warm earth tones of the styling.

Style

Editorial, Vertical, Earthy, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Cream (50%)
Chocolate (50%)

Background

Organic Pattern

Context

Advertising Campaign, Lookbook