H&M Spring 2025 Menswear 2025

About

This vertical portrait features a male model styled for H&M's Spring 2025 Menswear campaign, photographed by Kyle Weeks with creative direction by Marcus Söder. The subject wears a cream double-breasted textured blazer layered over an open-collared striped shirt and brown trousers. His hair is medium-length and wavy with a full beard, and he looks away from the camera with a neutral expression. The background consists of a textured mosaic tile surface with geometric patterns in neutral tones. The lighting is soft and natural, emphasizing the fabric textures and warm earth tones of the styling.