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  • ·H&M Spring 2025 Menswear fashion portrait by Kyle Weeks
Brand
H&M
ProjectSpring 2025 Menswear
Model wearing a dark brown leather jacket, light blue shirt, striped tie, and denim jeans against a tiled wall

H&M Spring 2025 Menswear 2025

Associated creatives

Marcus Söder
Marcus SöderCreative Director
Kyle Weeks
Kyle WeeksPhotographer
Matt Mulhall
Matt MulhallHair Stylist
Aziz Bah
Aziz BahModel
Jimmy Brighton
Jimmy BrightonModel
Nonso Ojukwu
Nonso OjukwuModel

Tags

black man wearing leather jacketblack manman wearing leather jacketleather jacketbrown leather jacketstriped tielight blue shirtdenim jeans

Description

This fashion campaign portrait for H&M Spring 2025 Menswear was photographed by Kyle Weeks with creative direction by Marcus Söder and hair styling by Matt Mulhall. The model stands against a plain tiled wall wearing a dark brown zip-up leather jacket over a light blue collared shirt and a striped diagonal tie, paired with faded denim jeans. The lighting is clean and directional, highlighting the textures of the leather outerwear and cotton shirt. Additional credits include models Aziz Bah, Jimmy Brighton, and Nonso Ojukwu.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Chocolate (50%)
Sky Blue (30%)
Denim (20%)

Background

Concrete Texture

Context

Advertising Campaign